Email marketing

Cost effective communication that builds brands

Email marketing is a cost effective way to sell more to existing clients and build new relationships. With the cost of getting a new client at some six times as much as keeping an existing one, email marketing can be a cost effective way to do both.

Regular emails help keep your business front of mind, and they keep a dialogue going. They're also a great way to demonstrate knowledge and expertise and tell customers about your news and special offers.

Making it work for you and your customers

Your email marketing must be well thought out. Can you create enough content to do a monthly mailout, or should it be quarterly? What type of content will you use and how will you create it? Grow will help you create a long term email marketing campaign that is integrated with your overall marketing strategy.

Case study
Grow developed an email marketing strategy and design for a recruitment business. We created a templated structure so they could communicate in a consistent way, creating subject headings for them to write about. We also recommended an email marketing programme.

The regular monthly mailout goes to an email list of 600 strong. Regular emails have helped cement the reputation of our client as a leader in their field, and has directly and indirectly bought in new clients.