Referral marketing

Sharing for mutual benefit

Referral marketing is where companies refer clients or promote each other for mutual benefit. And done properly it can transform your business forever. The 3 main ways to do referral marketing are :

1. Referral fee marketing - pay for referrals

Find a partner who regularly works with businesses that need your services and offer to pay them a commission. You get regular referrals and they get regular commissions, e.g. a website designer pays a marketing consultancy for referring web design leads.

2. Referral fee marketing - get paid for referrals

Is there product or service that your clients would benefit from but you don't provide. If there is, Grow can help you find a provider that you'd be confident to recommend, e.g. an accountant gives referrals to a bookkeeper and gets paid for each referral.

3. Joint referral marketing - promote each others business

This is where two businesses recommend and promote each others' services to their own clients, requiring a much closer relationship - and there's no referral fee, e.g. a solicitor and an accountant refer each other business and recommend each other to their clients. Grow can create a referral programme that generates new leads for your business.