Targeting

Identifying, talking to and closing the deal with the right people

Correctly targeting your potential customers is vital if you want to win the game of business. You must be clear about the size of your target market, how many businesses are competing with you, your resources, and how profitable it is to effectively sell into each target market.

Each target market you sell to may need it's own promotional materials.

Profitable targeting

Our years of experience in a range of sectors mean that we can help you define who your key target markets should be, saving you time and money and helping you sell into your most profitable target markets.

Case study
A web design company had taken on a business development manager with limited experience. They had bought a list of general contacts in companies with over 50 staff and were struggling to reach the right people. Grow turned this process around.

We looked at the key types of client sector the company had already successfully worked with, and used this as a starting point for developing a better target market to aim for - rather than generic lists.

They quickly developed a quality sales pipeline that has seen them go from strength to strength, winning several new clients in a few months.